About SMBG
Your trusted B2B wholesale partner for pet accessories
Welcome to SMBG
Part of the SMBG Group — a trusted name in the global pet and aquatic products industry since 2000. What began as a mission to raise the standard of pet care has grown into an international network spanning Bahrain, Oman, India, and 36+ countries.
SMBG India brings that same global standard to retailers and distributors across the country, offering 5,000+ products across dog, cat, bird, aquarium, and small pet categories — backed by the quality and sourcing expertise of a two-decade-old international group.
Our Vision
To bring global standards of quality and innovation to India's pet and aquatic retail sector — building a network where every retailer we serve, and every pet owner they serve in turn, benefits from genuinely better products.
Our Mission
Education & Support
Equipping our retail and distribution partners with the product knowledge they need to serve their own customers well.
Innovation & Quality
Continuously expanding our catalogue with products that meet real market needs, not just filling shelf space.
Expanding Reach
Growing our presence across India so quality pet care products are accessible to retailers everywhere, not just major cities.
Our Values
Innovation
We look for products and processes that anticipate what our retail partners need next.
Win-Win Partnership
Our pricing and service model is built so our dealers grow alongside us, not just buy from us.
Sustainability
We're mindful of our footprint and favor suppliers and practices that reflect that.
Why Choose Us
Expertise
Backed by a group with over two decades of experience in pet and aquatic care.
Customer Centric
Dedicated support for every registered retailer and distributor, not a one-size-fits-all experience.
Quality Assurance
Every product in our catalogue is vetted before it reaches you.
Get in Touch
info@smbgindia.com
Phone
+91 6235765075
Address
SMBG Trading Private Limited Door No.18/187-A, Valiyangadi, Edayar North, Binanipuram PO Aluva, Ernakulam, Kerala